Cookie Preferences | GuideAxis (UK)

Cookie Preferences

Essential cookies keep the site reliable and secure and are always on. Choose whether to allow Analytics and Marketing cookies. You can change your choices at any time.

First published: 27 August 2025  ·  Last reviewed: 21 July 2026

Manage your choices

We do not set optional cookies unless you give consent. You can withdraw consent at any time on this page. Your choices are saved on this device for 12 months.

Strictly-necessary

Required for basic functions such as page navigation, security and remembering your cookie choices.

Status: Always on

Analytics (optional)

Helps us understand which content is useful so we can improve the site. Example: Google Analytics (with IP anonymisation where available). Runs only if you allow Analytics cookies.

Allows: _ga, _gid, _ga_<id>

Marketing (optional)

Helps us measure ad campaign performance in aggregate (for example, Google Ads and Microsoft Advertising UET). These run only if you allow Marketing cookies.

Allows: _gcl_au, _gcl_aw, _uetsid, _uetvid, _uetmsclkid, MUID

See our Cookie Policy for full details and our Privacy Policy to learn how we handle personal data.
For users in India, optional cookies are processed based on your consent under the Digital Personal Data Protection Act, 2023.

What happens next?

We will apply your choices on this device. If you use multiple browsers or devices, set your preferences on each one. If you clear cookies, you may need to choose again.

  • Essential cookies remain active to keep the site working and to remember your choices.
  • Analytics and Marketing tags will only run if enabled here.
  • You can return to this page at any time to change or withdraw consent.

Your choice here applies only to guideaxis.online — it doesn't carry over to other websites, and other sites' cookie choices don't affect what's set here either. Each site you visit manages its own consent separately, which is a requirement of how cookies work technically, not a policy choice we've made.

Quick questions

Why do I need to set this on every browser and device?

Cookies are stored per-browser, not per-person — your choice on Chrome on a laptop doesn't transfer to Safari on a phone. Setting preferences separately on each is a technical limitation of how cookies work, not something we've chosen to make harder.

Does rejecting Marketing cookies stop me seeing ads generally?

No — it stops us measuring how our own ad campaigns perform against your visit. You may still see ads elsewhere on the web; this control is specific to attribution on this site.