Overview
This Cookie Policy explains what cookies are, which ones we may use, why we use them, and how you can control them. It sits alongside our Privacy Policy and follows UK GDPR and PECR. We do not use implied consent or pre-ticked boxes; optional cookies load only after a clear opt-in.
Service region: United Kingdom (online guidance). Legal entity and registered office: India (see Privacy Policy footer for details).
How we use cookies
- Strictly necessary — required for the site to operate (security, load balancing, consent storage, form protection). These are always on and do not require consent.
- Analytics (optional) — help us improve content by understanding anonymous usage patterns. These load only if you opt in.
- Marketing (optional) — measure ad effectiveness for our UK campaigns (for example, attribution and conversion). These load only if you opt in.
You can change or withdraw consent at any time via Cookie Preferences. Refusing optional cookies will not affect access to essential features.
Legal basis & signals
- Strictly necessary: Legitimate interests (site operation and security) under UK GDPR and PECR.
- Analytics / Marketing: Consent. We respect Consent Mode choices and, where supported, Global Privacy Control (GPC) / Do-Not-Track by treating them as a refusal for optional cookies.
Cookies we may set (by category)
Actual cookies depend on your choices and whether Analytics/Marketing are enabled.
Strictly necessary (always on)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
cookie_consent |
Stores your cookie preferences so we can honour them. | Nex Solutions | First-party | Up to 12 months |
__cf_bm / bot protection |
Security and basic traffic management (for example, CDN/anti-abuse). | Hosting/CDN | Third-party | Session–12 months |
Analytics (load only with consent)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
_ga |
Stores a unique identifier to build aggregate analytics. | Google Analytics | Third-party | Up to 13 months |
_ga_<container-id> |
Persists session state for GA4 measurement. | Google Analytics | Third-party | Up to 13 months |
_gid |
Distinguishes users for daily analytics. | Google Analytics | Third-party | 24 hours |
Marketing/Ads (load only with consent)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
_gcl_au |
Stores ad click information to measure conversions. | Google Ads | Third-party | 3 months |
_gcl_aw |
Helps attribute conversions to ad campaigns. | Google Ads | Third-party | 90 days |
MUID |
Identifies browsers for Microsoft Advertising measurement. | Microsoft Advertising | Third-party | Up to 13 months |
_uetsid |
Stores a session ID for UET to track session-level interactions. | Microsoft Advertising (UET) | First-party | ~1 day |
_uetvid |
Stores a visitor ID for UET to measure conversions over time. | Microsoft Advertising (UET) | First-party | Up to 13 months |
_uetmsclkid |
Captures Microsoft Click ID when auto-tagging is enabled for attribution. | Microsoft Advertising (UET) | First-party | Up to 90 days |
Cookie names and durations may change if vendors update their services. We keep this page current and reflect your choices in Cookie Preferences.
How to change your consent
You can review or change your cookie choices any time in Cookie Preferences. If you clear cookies in your browser, you may need to set your choices again. You can also block or delete cookies via your browser settings—see your browser’s help pages for details.
Third-party cookies
Some cookies are set by third parties to provide services on our behalf (for example, Google Analytics and Microsoft Advertising). Where required, these only load after you give consent. You can withdraw consent at any time in Cookie Preferences.
Questions
If you have any questions about this Cookie Policy, please contact us:
- Email: info@nexsolutionsservices.com
- UK information line: +44-808 531 0585
- Registered office (India): Nex Solutions, A2, Khasra Number 1708, Baba Mohalla, Aya Nagar, New Delhi, South Delhi, Delhi – 110047
Versioning
First published: 27 August 2025 · Review schedule: at least every 6 months or when vendors/services change.