Overview
This Cookie Policy explains what cookies are, which ones we may use, why we use them, and how you can control them. It sits alongside our Privacy Policy and follows UK GDPR and PECR. We do not use implied consent or pre-ticked boxes; optional cookies load only after a clear opt-in.
Service region: United Kingdom (online guidance). Legal entity and registered office: India (see Privacy Policy footer for details).
How we use cookies
- Strictly necessary — required for the site to operate (security, load balancing, consent storage, form protection). These are always on and do not require consent.
- Analytics (optional) — help us improve content by understanding anonymous usage patterns. These load only if you opt in.
- Marketing (optional) — measure ad effectiveness for our UK campaigns (for example, attribution and conversion). These load only if you opt in.
You can change or withdraw consent at any time via Cookie Preferences. Refusing optional cookies will not affect access to essential features.
Legal basis & signals
- Strictly necessary: Legitimate interests (site operation and security) under UK GDPR and PECR.
- Analytics / Marketing: Consent. We respect Consent Mode choices and, where supported, Global Privacy Control (GPC) / Do-Not-Track by treating them as a refusal for optional cookies.
In plain terms: PECR (the Privacy and Electronic Communications Regulations) is the UK rule specifically about cookies and similar tracking technology, while UK GDPR governs the personal data those cookies might collect once they're active. Together they're why strictly necessary cookies can run without asking, but analytics and marketing cookies cannot — the law treats "the site working" and "we're measuring or advertising to you" as fundamentally different things requiring different levels of permission.
Cookies we may set (by category)
Actual cookies depend on your choices and whether Analytics/Marketing are enabled.
Strictly necessary (always on)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
cookie_consent |
Stores your cookie preferences so we can honour them. | GuideAxis | First-party | Up to 12 months |
__cf_bm / bot protection |
Security and basic traffic management (for example, CDN/anti-abuse). | Hosting/CDN | Third-party | Session–12 months |
Analytics (load only with consent)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
_ga |
Stores a unique identifier to build aggregate analytics. | Google Analytics | Third-party | Up to 13 months |
_ga_<container-id> |
Persists session state for GA4 measurement. | Google Analytics | Third-party | Up to 13 months |
_gid |
Distinguishes users for daily analytics. | Google Analytics | Third-party | 24 hours |
Marketing/Ads (load only with consent)
| Cookie | Purpose | Provider | Type | Duration |
|---|---|---|---|---|
_gcl_au |
Stores ad click information to measure conversions. | Google Ads | Third-party | 3 months |
_gcl_aw |
Helps attribute conversions to ad campaigns. | Google Ads | Third-party | 90 days |
MUID |
Identifies browsers for Microsoft Advertising measurement. | Microsoft Advertising | Third-party | Up to 13 months |
_uetsid |
Stores a session ID for UET to track session-level interactions. | Microsoft Advertising (UET) | First-party | ~1 day |
_uetvid |
Stores a visitor ID for UET to measure conversions over time. | Microsoft Advertising (UET) | First-party | Up to 13 months |
_uetmsclkid |
Captures Microsoft Click ID when auto-tagging is enabled for attribution. | Microsoft Advertising (UET) | First-party | Up to 90 days |
Cookie names and durations may change if vendors update their services. We keep this page current and reflect your choices in Cookie Preferences.
How to change your consent
You can review or change your cookie choices any time in Cookie Preferences. If you clear cookies in your browser, you may need to set your choices again. You can also block or delete cookies via your browser settings—see your browser's help pages for details.
Third-party cookies
Some cookies are set by third parties to provide services on our behalf (for example, Google Analytics and Microsoft Advertising). Where required, these only load after you give consent. You can withdraw consent at any time in Cookie Preferences.
Questions people ask about cookies
If I reject all optional cookies, will the site still work properly?
Yes. Every guide, page and the contact form all work normally with only strictly necessary cookies enabled — rejecting analytics and marketing cookies has no effect on your ability to use the site.
Do you sell any data collected through cookies?
No. Cookie data is used only for the purposes stated in the tables above — site security, understanding aggregate usage, and measuring ad performance for our own campaigns.
How do I clear cookies already stored in my browser?
This is done through your browser's own settings rather than through our site — each browser (Chrome, Safari, Firefox, Edge) has a privacy or history section where existing cookies can be viewed and deleted. Search your browser's help pages for "clear cookies" for exact steps, since the menu location changes between versions.
What's the difference between this policy and the Privacy Policy?
This page is specifically about cookies and similar tracking technology. Our Privacy Policy covers the broader picture of what personal data we collect and how it's used, including but not limited to cookies.
Questions
If you have any questions about this Cookie Policy, please contact us:
- Email: info@guideaxis.online
- UK information line: +44-808 531 0585
- Registered office (India): Connecgen Global LLP, 3rd Floor, Plot No. 23, Block-B, Sector-62, Noida, Gautam Buddha Nagar, Uttar Pradesh – 201301
Versioning
First published: 27 August 2025 · Review schedule: at least every 6 months or when vendors/services change.